top of page

why have a coat of arms?

A coat of arms is far more than an attractive emblem. It is one of the oldest surviving forms of personal identity in Europe: a visual language through which an individual, a family or an institution can express who they are, where they have come from and what they value.

Heraldry emerged in medieval Europe during the twelfth century, when distinctive devices began to be used upon shields, banners, seals and clothing as permanent marks of identity. Remarkably, the essential language established during that period — the shield, the colours, the charges, the crest and the rules by which they are composed — has survived for some nine hundred years.

That continuity is part of what makes heraldry so extraordinary.

a personal mark that can outlive us

We live in an age surrounded by temporary images. Logos are redesigned, fashions change and digital identities can disappear almost as quickly as they are created.

A coat of arms belongs to a very different tradition.

Properly conceived, it is intended to endure. Its symbolism can speak of ancestry, profession, interests, beliefs, achievements, places and aspirations, but it does so within a visual language understood and refined over centuries.

For this reason, commissioning a coat of arms is not simply commissioning a picture. It is creating a personal mark with the potential to become part of a family's history.

There is something particularly satisfying about establishing such a link between the present and the future. A painting commissioned today may hang in the home of a descendant generations from now, carrying with it the story of the person for whom it was originally created.

heraldry and the gentleman

Heraldry also has an ancient connection with our understanding of gentility.

In medieval and early-modern England, the status of the gentleman became closely associated with the armigerous classes — those entitled to bear heraldic arms. The historical expression “gentleman of coat armour” reflects that association. The “coat” in coat of arms ultimately recalls the heraldic surcoat or cote armour worn over armour and displaying its wearer's devices.

A coat of arms therefore became one of the traditional outward marks of a Gentleman: not merely an ornament, but a visible expression of identity, standing and continuity.

Today its meaning need not be confined to medieval ideas of rank. To my mind, the more interesting inheritance is the idea of personal responsibility — that one's arms should say something about the individual, the life they have led and the values they wish to hand on.

why heraldry still matters

The medieval knight may have disappeared from everyday life, but the need to express identity has not.

Indeed, in an increasingly anonymous and mass-produced world, Andrew believes heraldry has acquired a new relevance.

A coat of arms is individual. It is not selected from a catalogue or generated from a template. At its best it is the result of thought, conversation, research, drawing and craftsmanship. Every element has a purpose and every detail contributes to the whole.

It can commemorate a family, celebrate an achievement, mark an important stage in life, provide a focal point for a house or estate, or simply express the pleasure of belonging to a tradition that stretches back to the Middle Ages.

Heraldry has survived precisely because it is capable of doing something very modern: it tells a complicated story through a single memorable image.

the traditional art of heraldry

There is another reason for commissioning heraldic art. The art process itself deserves to survive.

The heraldic painting Andrew practises is not an imitation of a medieval art form. It is the authentic continuation of that art form.

The tools and materials may have been refined over the centuries, but the fundamental process would be entirely recognisable to the craftsmen who painted armorial manuscripts generations ago: drawing by hand, constructing the heraldic forms, laying colour, working fine detail and ornament and, where appropriate, applying gold.

The visual grammar of heraldry has altered remarkably little in nine centuries. To create it authentically therefore requires more than the ability to make an attractive image. It requires an understanding of heraldic convention, historical form, draughtsmanship, colour, lettering, illumination and the discipline of working entirely by hand.

This is the tradition in which Andrew was professionally trained. He studied calligraphy, heraldic painting and traditional manuscript illumination, graduating in 1983 with an Honours Diploma in those specialist disciplines before working professionally in heraldry, including as a freelance artist for the College of Arms in London.

More than four decades later, he continues to practise those same skills in his studio.

the painter and the guild

The idea of the professionally trained painter also has deep medieval roots.

In the Middle Ages, artists and craftsmen did not exist in isolation. They belonged to guilds: organisations created to protect their crafts, train practitioners, regulate standards and pass specialist knowledge from one generation to another.

In London, the history of the Painter-Stainers reaches back into the thirteenth century. The Company's own history records the development of medieval guilds and the early organisation of painters in the City, while its traditions continue today through the Worshipful Company of Painter-Stainers.

Andrew is proud to be a Freeman of the Worshipful Company of Painter-Stainers of the City of London, to whose Freedom he was admitted in 2025. For him as a Londoner and a heraldic artist this has a particular significance. It creates a direct professional connection with a tradition of painters and decorative artists that reaches back to the medieval guilds themselves.

keeping a living tradition alive

There are now very few professionally trained artists whose principal practice includes authentic, hand-painted heraldry.

That matters.

Digital technology can reproduce a coat of arms quickly and efficiently, and it has many useful applications. But a digital rendering and an original heraldic painting are fundamentally different things.

In an original painting there is the hand of the artist: the drawn line, the minute variation in colour, the burnish of gold, the interpretation of a lion's expression, the fall of mantling and the countless decisions that cannot be reduced to a computer command.

These qualities are why medieval manuscripts still have the power to stop us in our tracks centuries after they were painted.

If the hand-painted tradition of heraldry is to survive, it must continue to be practised. Skills survive because they are used, because they are taught and because there remain people prepared to commission them.

When you commission an original coat of arms from Andrew's studio, therefore, you are doing more than acquiring a unique work of art. You are participating in the continuation of a craft that has passed from painter to painter for centuries.

commission an heirloom

I believe a coat of arms should have permanence.

It should be carefully considered, heraldically intelligent and beautifully drawn. Above all, it should possess that indefinable quality that belongs to something made by hand.

Andrew's work is grounded in professional training, more than four decades of experience and a lifelong study of heraldry, illumination and the medieval artistic tradition. Each commission is individually designed and painted in his studio, with the intention that it should not merely belong to the present owner, but be worthy of passing on.

A coat of arms is a mark of identity.


A hand-painted coat of arms is also a work of inheritance.

If you are considering commissioning a new coat of arms, or would like an existing achievement newly painted in the traditional manner, Andrew would be delighted to discuss what can be created for you.

ChatGPT Image Aug 18, 2026, 11_14_55 AM.png
ChatGPT Image Aug 18, 2026, 10_02_08 AM.png
painter stainers.png
moritz grand1.png
ChatGPT Image Aug 18, 2026, 11_01_56 AM (3).png
ChatGPT Image Aug 18, 2026, 11_02_34 AM.png
ChatGPT Image Aug 18, 2026, 11_01_57 AM (4).png

The historic examples arms shown on this page serve as a reference to the tradition of heraldic art and are from the 

Le grand armorial équestre de la Toison d'or 1430-1461 - manuscrit BNF Arsenal 4790. All other work is by Andrew Jamieson

Jamieson Brand Logo
british heraldic excellence established in 1983

Telephone  +44 (0 ) 7931 539991

legal notice.  all the art shown on this website is the copyright of andrew stewart jamieson and others and is not in the public domain. it may not be reproduced in any form and in any way without prior written permission of the copyright holders and andrew stewart jamieson.   

© 2021 Andrew Stewart Jamieson tous droits réservés

bottom of page